See what missed lead follow-up costs.

Enter your leads, the share that slip, your close rate, and the average job. The formula is under the results.

Your numbers

leads

New leads that arrive in a month.

%

Share that never get a real follow-up.

%

Close rate on leads that are followed up.

$

What a won job is worth.

%

Starts at 50%. Use 100% to count every slipped lead.

Results

Revenue slipping per year
$54,000

$4,500 of that slips each month.

Leads slipping per month
12
Jobs lost per month
3
Revenue slipping per month
$4,500

If follow-up wins some of those leads back

Recovered jobs per month
1.5
Recovered revenue per month
$2,250
Recovered revenue per year
$27,000
Show the math

40 leads a month, and 30% of them slip through without follow-up. That is 12 leads.

At a 25% close rate on leads that are followed up, those slipped leads would have been 3 jobs.

At $1,500 a job, that is $4,500 a month, or $54,000 a year.

Recovering 50% of the slipped leads is 1.5 jobs, or $2,250 a month ($27,000 a year).

Slipped leads are counted as if they would close at the same rate as leads that get follow-up.

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