ServiceTitan + Google Ads: Track Offline Conversions & Revenue

Overview

Track which Google Ads keywords and campaigns drive actual booked jobs and revenue in ServiceTitan, not just phone calls or form fills.

What Gets Automated

1. Lead Source Capture: Google Ads click IDs captured when customer calls or fills web form
2. Job Conversion Tracking: When ServiceTitan job booked, conversion sent back to Google Ads
3. Revenue Attribution: Completed job revenue reported to Google Ads for ROAS calculation
4. Keyword Performance: See which exact keywords drive highest-value jobs
5. Smart Bidding Optimization: Google Ads auto-adjusts bids based on actual job revenue, not just clicks
6. Monthly ROI Reports: Revenue per campaign, ad group, and keyword

Benefits

• Know true marketing ROI - track revenue, not just leads
• Optimize ad spend automatically with Google's smart bidding based on real revenue
• Stop wasting money on keywords that generate calls but not booked jobs
• Increase ROAS by 2-3x with revenue-based bidding
• Make data-driven decisions on marketing budget allocation

How We Implement

1. Set up Google Ads conversion tracking with enhanced conversions
2. Capture Google click IDs (GCLID) in ServiceTitan customer records
3. Configure job booking and completion webhooks to Google Ads
4. Enable offline conversion import in Google Ads
5. Set up revenue value passing for ROAS tracking
6. Build custom reports showing keyword-level ROI
7. Enable Smart Bidding strategies (Target ROAS or Maximize Conversion Value)

What You Need

• ServiceTitan account with API access
• Active Google Ads account with conversion tracking
• Website with Google Ads tracking code implemented
• Call tracking system capturing GCLIDs (CallRail, CallTrackingMetrics, etc.)
• Minimum $5k/month ad spend for meaningful data

Typical Setup Time

7-10 business days from kickoff to live conversion tracking with historical data.

Technical Requirements

• ServiceTitan webhook access
• Google Ads API permissions
• Website tag management (Google Tag Manager recommended)
• Enhanced conversion tracking enabled in Google Ads

Best For

Companies spending $5k+/month on Google Ads who need to prove ROI and optimize spend based on actual revenue, not just lead volume.

Real-World Results

HVAC company in Phoenix tracked offline conversions and discovered emergency service keywords had 4.2x ROAS while install keywords had 1.8x ROAS. Reallocated budget and increased overall ROAS from 2.3x to 3.9x in 120 days.

Privacy Compliance

Uses Google's enhanced conversions with hashed customer data. Fully compliant with privacy regulations when properly configured.