Mailchimp: Automated List Building & Segmentation

Overview

Automatically build and segment your email lists by capturing leads from multiple sources and organizing them by behavior and interests.

Steps

1. Trigger: HubSpot – New Contact Created
2. Add to Mailchimp: Mailchimp – Add Subscriber to main list
3. Tag by Source: Mailchimp – Add Tags based on lead source
4. Segment by Industry: Mailchimp – Add to Segment by service interest
5. Welcome Series: Mailchimp – Trigger Welcome Email sequence
6. Behavior Tracking: Mailchimp – Update Tags based on email engagement

Tip

Use Mailchimp's merge fields to personalize emails with data from your CRM for higher engagement rates.